Main Street Delaware Unveils New Downtown Identity Brand ‘Just Next Door’

Main Street Delaware Unveils New Downtown Identity Brand ‘Just Next Door’

Main Street Delaware kicked off its 25th anniversary of promoting, preserving, and protecting the city’s historic downtown on Jan. 18 with the unveiling of its new Downtown Delaware identity brand, “Just Next Door.”

A logo that reads "Just Next Door". Each quarter is a different color. Bright yellow, orange, hot pink, and royal blue.

“We are excited to introduce ‘Just Next Door’ as a reflection of our commitment to building a downtown that is not just a place on the map but a shared space where everyone feels a sense of belonging,” said Courtney Hendershot, Main Street Delaware executive director.

The brand was unveiled during a “Cheers to 25 Years” event held at Clo Wine Gallery & Lounge. The brand includes a new “Just Next Door” logo that incorporates vibrant colors and key Delaware identifiers including the Little Brown Jug, downtown shops, historical architecture, and the arts.

As Main Street Delaware celebrates its quarter-century milestone, the introduction of “Just Next Door” marks a significant evolution in the organization’s commitment to fostering a vibrant and interconnected downtown community, Hendershot said.

Just Next Door” encapsulates the essence of Delaware’s proximity to surrounding areas and cities in the Ohio region. The brand reflects the idea that Delaware is not just a place on the map but a vibrant hub offering unique experiences, just a quick drive away.

Within this close-knit community, residents and visitors alike have easy access to a diverse array of culinary delights, including food, breweries, and wineries that showcase the region’s rich flavors. Family-friendly events further enhance the sense of community, providing opportunities for shared experiences and lasting memories.

“Main Street Delaware’s ‘Just Next Door’ invites everyone to explore one-of-a-kind shops, discover hidden gems, and enjoy the distinctive charm that makes Delaware a destination worth discovering, just around the corner,” Hendershot said. “The new brand reflects Main Street Delaware’s vision for the future – a downtown that is not just a place but a community. ‘Just Next Door’ symbolizes the idea that everything you need for a vibrant and fulfilling life is right within reach, right in your community.”

The “Cheers to 25 Years” event brought together community leaders, local businesses, residents, and supporters to commemorate Main Street Delaware’s quarter-century legacy — a celebration that will continue throughout the calendar year. The evening was sponsored by the City of Delaware, Delaware County, Destination Delaware, One Delaware, Planet Marca, and Clo Wine Gallery & Lounge.

“Cheers to 25 Years was the perfect occasion to launch this brand, celebrating how far we have come, but also looking forward to a future where Downtown Delaware becomes synonymous with vibrancy, connectivity, and a thriving spirit that invites everyone to explore, connect, and make lasting memories right in their own neighborhood,” Hendershot said.

The “Just Next Door” brand was created by a volunteer Main Street Delaware marketing committee chaired by resident Hannah Simpson. The logo was created by committee member and designer Jorge Sanclemente, who also is the 2024 president of Main Street Delaware’s Board of Directors. The committee also consisted of Thom Leiter, Lynsey Penny, Jeff Kirby, Terri-Lynn Smiles, Caroline Pusateri, and Courtney Hendershot.

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